The PPO Podcast Keyword Analysis tool helps you understand how your podcast ranks in platform searches and what you can do to improve its visibility. It automatically identifies relevant keywords based on your title, author name, and description, and checks how your show performs for those keywords on Spotify and Apple Podcasts.

You’ll get real search ranking data for each keyword, along with a Discoverability Score that shows how easily your podcast can be found.

Automatic Keyword Detection

As soon as your podcast is added to PPO, we automatically generate a list of relevant keywords by analyzing your title, author, and description — the most critical elements for discoverability.

If you’re the podcast owner, you can verify your show to manually refine this keyword list and improve your targeting even further.

Track Keyword Performance Over Time

We track your rankings for each keyword daily, so you can clearly see how your podcast’s visibility evolves.

• Click on any keyword to view your ranking history

• See which other shows appear for that keyword

• Analyze your competitors and understand what they’re doing differently

• Use these insights to sharpen your positioning or target niche topics with more relevant keywords

You can even track other podcasts as competitors — learn how to add them here.

Understand the Discoverability Score

The Discoverability Score gives you a quick overview of how visible your podcast is in search results.

The Discoverability Score ranges from 0 to 100. It is your goal to make this score as high as possible.

• A higher score means your podcast is easier to find with your tracked keywords

• A lower score suggests there’s room for improvement

To track changes, go to the Discoverability section and click on "Show Score Timeline". You’ll see how updates to your show's metadata have impacted your search visibility over time.

Getting Guidance for your Podcast

Once your podcast is verified, you unlock PPO Guidance—an advanced set of recommendations to help you grow your reach.

In the Keyword Analysis section, you’ll get access to:

• AI-generated keyword suggestions

• Popular keywords in your podcast’s genre

Explore these suggestions to see if you’re already using them—or discover new ideas to integrate into your metadata and boost discoverability.