The Podcast Analytics page in PODIUS provides a comprehensive overview of the entire podcast market, offering key metrics, detailed charts, and deep insights into genre trends, publisher performance, and hosting platforms. Whether you’re a media planner, advertiser, or podcast creator, this page is essential for understanding the broader podcast landscape.

The Podcast Analytics are currently available for German and All Languages. We categorize by language and not by country because there currently is no reliable way to determine the country based on the podcast metadata.

Get Started with the Key Metrics

At the top, you can see a bunch of key metrics for the market. This includes Total Podcasts, Total Active Podcasts (latest episode released no later than 90 days ago) but also a couple of engagement metrics such as Total Spotify Followers and Total Ratings.

Charts and Graphs

Below the key metrics, you’ll find more detailed visualizations that break down the podcast landscape:

Genres
This bar chart shows the distribution of podcasts by genre, including:

• Total Podcasts – The number of podcasts in each genre.

• Total Active Podcasts – Active shows within each genre.

• Total Plays – Cumulative play counts, giving a sense of overall genre popularity.

Publishers
On the right, you’ll find publisher-specific insights, including:

• Total Agma Valid Downloads – The total number of verified downloads per publisher, reflecting audience reach and ad inventory potential.

• Total Podcasts per Publisher – The number of shows managed by each publisher, providing insights into portfolio size and diversity.

Hosting Platforms
Dig deeper into the infrastructure side with data on the most popular podcast hosting platforms:

• Most Podcasts – Platforms with the largest number of hosted shows.

• Most Active Podcasts – Platforms supporting the most frequently updated shows, highlighting where the most active creators are.

Top Podcasts (Agma Data)
Identify standout performers with rankings based on Agma data (a German podcast downloads study conducted monthly), including:

• Most Agma Valid Downloads – The shows pulling in the most verified downloads.

• Biggest Position Growth – The podcasts making the largest jumps in the charts this month.

Are you in the Top Tiers?

The Top Rankings section highlights what it takes to reach the top tiers of the podcast world, showing the minimum thresholds for the Top 1%, Top 5%, and Top 10% of podcasts based on critical metrics like episode count and rating count.

Presenting the Podcast Genre Map

The Podcast Genre Map is a powerful tool to identify niche genres and get a better understanding of the market. Which genre holds a lot of podcasts? Which genre has the highest audience engagement (based on reviews).

Genres positioned on the left have less podcasts, genres positioned on the right have more podcasts. Genres positioned at the bottom have less engagement (total ratings per 1000 downloads), genres at the top have the highest engagement. The bubble size indicates how many plays this genre holds combined. Hover over any bubble to get the exact values.

Together, these tools make the Podcast Analytics page a powerful resource for understanding the structure and dynamics of the podcast market. It’s perfect for finding growth opportunities, tracking industry trends, and identifying high-potential genres.