Creating a podcast ad campaign on PODIUS.io is simple and intuitive. Follow the steps below to set up your campaign workspace and start planning with full control over your budget, targeting, and podcast selection.

How to start

Head over to https://app.podius.io/campaigns to see all created campaigns. If none are created yet, the list will be empty. Go ahead and create your first campaign by clicking on "Create Campaign".

This will open a window where you can enter a title, assign the campaign to a folder to keep them organized and share your campaign within your organization. All campaigns are accessible by organization coordinators. If you want to share your campaign with everyone inside our organization, make sure to check both options to also include members.

Once you are done, create your campaign. You will be auto-redirected automatically.

Set your Planning Preferences

Before adding podcasts, it's a good idea to define your campaign parameters. You can edit your preferences at the top. This includes:

• Allocated budget

• Target impressions

• Audience demographics

• Preferred sales houses and genres

• Allowed ad types and slots

To know how well your campaign consumes your budget and desired impressions, you can take a look at the Campaign Summary next to your preferences. It will always update in real time.

Your planning selection will be empty at first. Start filling it by adding podcasts or channels that match your goals. To learn how to add podcasts and start selecting inventory, check out our article on how to use the Campaign Planner.