Want to make your podcast easier to find? Podcast Platform Optimization (PPO) on PODIUS.io is the perfect starting point. Whether you're completely new to search optimization or just looking for a quick refresher, this guide will walk you through everything you need to know to get started and make the most of the PPO tools.

Who Can Use PPO?

PPO is designed for Podcasters and Publishers who want to improve how their shows appear in search results on platforms like Apple Podcasts and Spotify. Whether you're managing a single podcast or an entire portfolio, PPO gives you the tools to take control of your visibility.

Getting started

Head over to https://app.podius.io/ppo to access your PPO dashboard.

If you're just getting started, your library will likely be empty. To add your first show, click “Add Podcasts”—this opens a dialog where you can choose what kind of podcast you'd like to add.

In PPO, we differentiate between Owned Podcasts (your own shows) and Competition Podcasts (shows you don’t manage but want to analyze). PPO helps you optimize your own podcasts and learn from the keywords and metadata used by others in your niche.

Adding a Competing Podcast

Want to track the keywords and visibility of a competing podcast? Select “Competition Podcast”. You’ll be prompted to search for any show from our database. Once selected, the podcast will be added to your Competition Podcasts library.

To return to these later, go to https://app.podius.io/ppo and click “Competition Podcasts.” Keep in mind that for competition podcasts, we provide limited insights—no optimization guidance is included.

Adding an Owned Podcast

If your goal is to optimize your own show, select “Owned Podcast.” This gives you access to in-depth analysis, keyword tracking, and optimization recommendations.

To add an owned podcast, you’ll need to verify ownership. If your show is already verified, you can select it from the list. If not, you’ll be guided through the verification process.

Want more details? Check out our article on how to verify your podcast.

Navigating the PPO Interface

Once you’ve added a podcast, you’ll be taken directly to its PPO dashboard. It may take a few moments to collect and display all relevant keyword data—don’t worry, we’ll notify you once everything is ready.

At the top of the page, you can switch between Discoverability, Metadata, and PODIUS AI tabs. These sections house the core PPO tools:

1. Keyword Analysis – Identify and monitor relevant keywords.

2. Metadata Checklist – Ensure your metadata meets platform standards and best practices.

3. Content Generator – Get AI-powered suggestions for your show's description.

Each of these tools is explained in detail in the articles that follow — so you’re fully equipped to optimize your show like a pro.