The Campaign Planner helps you plan podcast ad campaigns with ease. Tailored specifically for Ad Buyers, it simplifies the process of discovering, evaluating, and planning with podcasts that match your clients’ goals.

We're working closely with many of Germany’s leading Ad Sellers to bring you up-to-date commercial data on more than 1,500 marketed podcasts — everything from ad types and slots to CPMs, impressions, and audience demographics.

What You Can Do With the Campaign Planner

• Get Full Commercial Transparency
  Each podcast listing includes ad slot availability, ad types, CPMs, and estimated impressions as provided by Vermarkter. You always know what you're spending — no surprises.

• Discover Relevant Podcasts
  Use our advanced Podcast Search to find shows that align with your campaign’s goals—filter by genre, language, audience demographics, and more and add them to your campaign directly.

• Build Audience-Based Plans
  With access to demographic profiles and show-specific audience insights, you can plan with precision and ensure alignment with your client’s target group.

• Plan with Podcasts and Channels
  Use Channels to distribute your budget across multiple shows for a broader reach at reduces cost, or focus on individual high-performing podcasts for tighter targeting.

• Smart Recommendations
  The planner can suggest relevant shows based on your selected criteria, helping you discover new opportunities you might have missed.

• Manage Discounts
  Apply discounts globally across a sales house, at the individual campaign level, or even per podcast—giving you full control over your cost and deals.

Organize Your Campaigns

PODIUS.io is built with team collaboration in mind. You can easily share campaigns across your organization to streamline handoffs and keep everyone aligned. Add notes to each campaign to document progress or highlight key decisions for other planners. To stay organized, you can structure your campaigns by client, apply group labels, and sort everything into folders — making teamwork seamless, even in large planning teams.

Finalizing Your Campaign & Handing It Off

Once your planning is complete, PODIUS.io makes it easy to finalize and share your work. With just a few clicks, you can export a polished campaign summary — including all selected podcasts, pricing details and discount structures as a client-ready PDF or Spreadsheet. This export can be handed off directly to the respective sales houses requesting availability or proceed with booking. While PODIUS.io doesn't handle bookings directly, we ensure your planning is as clear and actionable as possible, so the next step is smooth and efficient.

The Campaign Planner gives you everything you need to plan podcast ad campaigns with speed, structure, and confidence. With access to over 1,500 marketed shows from leading sales houses, you can rely on always up-to-date data for ad formats, CPMs, and audience demographics. Its powerful interface ensures full commercial transparency, while smart features like recommendations, flexible discounting, and branded exports help you create compelling, client-ready proposals in less time.