Finding the right podcasts is the foundation of a successful campaign. PODIUS.io offers several powerful tools to help you discover shows that perfectly match your client’s goals, audience, and budget. Here’s how to make the most of them.

Use Campaign-Based Recommendations

Every campaign you create comes with individualized recommendations. These suggestions are based on the preferences you’ve set—such as budget, target impressions, audience group, preferred genres, or ad types.

💡 Tip: If your recommendations don't give you the results you are looking for, try adjusting your campaign preferences to refine the suggestions.

Use the Podcast Search

Our Podcast Search is the most powerful tool for discovering relevant shows. With a wide range of filters, you can narrow down exactly what you're looking for. To open your campaign in search, click on "Edit in Search". This will navigate to the search automatically and open your campaign in the selection sidebar so you can start editing it right away.

Here are some of the most important filters to get you started:

• Sales Houses
  Filter by one or multiple sales houses to include only marketed podcasts. This ensures only verified and marketed shows are included in your results.

• Genres
  A strong indicator to find shows aligned with your client’s industry or audience interests.

• Spotify Followers, Ratings, Episode Count
  Use these to assess podcast reach and consistency.

• Ad Slots & Ad Types
  See only shows that support your desired ad placements, such as Pre-Rolls, Mid-Rolls, Host Reads, etc.

After filtering, browse the search results and click on any show to dive into the Podcast Detail Page. If the podcast is marketed, you'll find a Sales House tab with all the details, including demographics, pricing, ad formats, and more.

Stay Informed with Trends and Charts

Explore our Podcast Trends section to stay up-to-date with what’s hot in the market. These insights are updated daily and can help you spot rising shows early.

Our Podcast Charts give you a clear view of what’s currently performing across genres, countries, and platforms like Apple Podcasts and Spotify.

Explore Sales House Portfolios

If you want to learn more about what our partnering sales houses have to offer, use the Sales House Hub to access their entire offering. Each sales house has its own page, where you’ll find:

• All podcasts and channels they manage

• Briefing documents

• Audio samples

• Global blacklists

• Contact information

To learn more about the Sales House Hub, read this article.

Using these tools together ensures that every campaign you plan is supported by high-quality, data-driven podcast selections tailored to your client’s needs.